When a company plans to enter the market with a new product or service, it can resolve many issues with a help of using some product launch planning software . The point of such software is quite simple – carrying out a product launch plan can be considered as performing a project, and therefore it is possible to approach it with a help of standard project management methods.

Product plan can be divided into several key elements where all of them can be consistently managed in a consolidated database of product launch planning software, making efforts of the product launch team easier. Let’s consider these elements with brief explanations, and along with an example of specific software – VIP Task Manager .

Functionality

• Business Plan – it is necessary to start your new product introductory campaign with a clear-cut budget allocated for advertising, promotional events, etc, and to keep tracking of how the funds are spent. VIP Task Manager is a client-server program that allows you to plan your product launch tasks and events, along with allotting resources to track actual costs.
• Marketing Plan – to be successful you need to enter the market with your target audience at the right time, therefore timing of commercials and timeframes of the campaign are extremely important to match a peak of buying activity. VIP Task Manager is a tool that assists you in setting up milestones and deadlines over the tasks & events of your plan.
• PR Plan – in order to expose announcement of your new product to attention of a wider audience you need to contract right media, which is a part of your PR strategy. VIP Task Manager can be used to manage PR tasks, contracts and other procedures for promoting your newly released products and services.
• Communication Plan – you need to employ a strong team that benefits from effective communications. VIP Task Manager is a collaborative solution enabling you to establish real-time communications between team members according to your teamwork strategy.